Today I tried The Balm from L'Oreal's Color Riche line. I picked color #218 Rose Elixir.
The tube cover is highly indicitive of the color housed within. This formula is very sheer.
It does have a very balm like texture and feels much like Burt's Bee's Tinted Lip Balms, or the Revlon pencil balms. But he color is much more sheer.